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Rome. Caesar. Pepsi. Wait, what?

When I listened to Terry O’Reilly’s podcast podcast, my mind immediately remembered a Pepsi slogan from back home, “Yeh dil maange more” (This heart asks for more). And then I wondered- why did I remember that all of a sudden? And more annoyingly- why did I remember that you have to go “Aha!” at the end of that line?

  • It could be because it was the longest running Pepsi slogan in India (the slogan ran from 1999 to 2006)
  • Or it could be because a lot of the Pepsi commercials with the slogan featured Shah Rukh Khan (a Bollywood actor I liked a lot)
  • It had a really catchy melody?
  • I was brainwashed?
  • Blue is an evil mind controlling colour?
  • Did I say Shah Rukh Khan already? Oh well, one more time won’t hurt.

On a totally unrelated note, I could not find my favourite SRK Pepsi ad on Youtube- I feel let down. You’ll have to settle for an old picture. Also as of Feb 20th, he’s no longer with Pepsi, he’s marketing Sprite.

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Considering I never really liked Pepsi, and preferred Coca Cola, I’m amused that I can’t remember any Coca Cola slogans off the top of my head.

So I’m going to say all of the above listed reasons kept that slogan in my head. So what if Pepsi created two more slogans after that. I still identify Pepsi with the slogan, Yeh dil maange more”.

The reason I’m telling you all this? Well I wanted to show you what Terry O’Reilly’s podcast inspired in me. Even though his podcast did go slow at times, and he never mentions Pepsi, in the end I really connected with it. I was able to pull things from it and relate it to my own experiences.

I think that’s a really important part of a podcast. Having your listener connect to what you say. Or at least use loads of different clips to make your listener think more about the content.